there's a lot of things pushing people down so our ministry is about lifting people up, saying hey, don't get bitter, don't get discouraged, you know, stay in faith, stay positive. people are drawn to that because there is a lot of negativity. >> you do have this effect on me. every time i interview you, i go away and i feel happier. i feel better about myself although i feel deeply resentful you're selling more books than i did. what i wonder, when you do a book called "i declare" which is a smart premise, sort of a statement for every day of the month, and it's very positive driven, very get up and be glass half full, not glass half empty, but people will say it's a lot easier for you, mate, you're selling tens of millions of books, you're making hundreds of millions of dollars, you are married to this beautiful woman. life's pretty damn good for joel osteen. what about if i've lost my job, my house, my car, i can't feed my kids, as tens of millions of americans right now are going through that. what do you say abouthat? how do you convince them to take your lead?